Dramatically increase click thru and conversion with highly relevant ads.

The World Wide Web is infinitely measurable. It should have been the answer to advertisers' dreams, providing the sort of precision metrics previously unimaginable. Even the most effective of traditional media, direct mail, pales in comparison to the potential of advertising online.

This dream has yet to be fully realized — measurements mean little if there is little meaningful to measure.

While there are many factors that have contributed to this disconnect, a big part of the problem was taking something complex, like understanding the meaning of words, and making it easy to do.

The problem with keyword ads.

Keyword-driven ads are only as good as the keywords themselves, as well as the advertisers' ability to determine the set of words that best describe their product or service. This results in two fundamental dilemmas:

1. Too much competition over popular words, which drives up word price. Good for the ad network, bad for the advertiser.
   
   
2. Too many specific keyword ads in rotation that simply are not relevant to the search query or subject of the content. This is not just wasteful, but detrimental for the advertiser, as it diminishes brand credibility.

Emantix provides meaning and relevance.

Since the Emantix platform knows the meaning of words, whether in a query, search result page or web page, we can ensure the ads that display are meaningful and relevant. This not only benefits advertisers by showing their ads when appropriate, but it benefits the content provider as it provides a logical, meaningful experience to the user.

Bottom line — advertising works best when it fills a need at the time that need is felt.

Emantix makes keyword ads more meaningful.

The Emantix platform can ensure that keyword ads are as relevant as the ad network allows. We do this simply by knowing which words in the content source are most relevant, then displaying ads for those words. These words can be proper nouns, like brand names, or they can be "generic" nouns or verbs. We can enable two kinds of ad placement:

Context ads: these are determined by the relevance of words to each other within the body of the content.

Concept ads: these are extracted from a set of related concepts that are highly relevant and statistically meaningful to words in the content but they themselves do not occur in the body of the content.

Beyond keyword ads — greater precision and less waste.

A key aspect of the Emantix platform vision is to enable advertisers to select the precise definition of the keywords they want to purchase. This is no trivial thing, as many words have many meanings, especially the most popular words. Our approach looks at the words in the content, defines them, correlates them to each other and ranks them by relevancy. This process, in turn, allows only the most relevant, precisely-defined, advertiser-rich ads to display.

Imagine — a true one-to-one advertising environment, where the only ads that display that are meaningful and useful and relevant.

Conversion rates will soar.

If you'd like to learn more, please contact us at 1-888-emantix or email us at  information@emantix.com.