Make your content more useful, meaningful and profitable.

If you are looking for methods to enhance your content, whether for linking to related information and concepts or generating revenue via advertising, current approaches are barely adequate. Both inline or contextual ads and semantic web methods are best with proper nouns, brand names, etc. And while they do identify relationships, they don't discern meaning. The result is that content rich in marketable keywords and referenceable concepts does not achieve its full potential for either the user experience or revenue generation.

Since Emantix does know the meaning of words, we can deliver enhanced content that makes for a more useful and meaningful user experience, which in turn enables greater revenue opportunities. Bottom line for online content creators and providers, only Emantix determines the precise meaning of most of the words in the content, so only words determined to be highly relevant within context are highlighted for linking and advertising.

Connecting online content: Deliver to your readers and visitors a powerful brand and user experience by enabling content links that connect to other information and carry additional, meaningful words (that may or may not occur in the content but are highly appropriate) so that only highly relevant linkages and associations are made.

Monetizing online content: The Emantix platform can ensure that keyword ads are as relevant as your ad networks allow. We do this simply by knowing which words in the content source are most relevant, then displaying ads for those words. These words can be proper nouns, like brand names, or they can be "generic" nouns or verbs, like "fishing pole" or "fishing."

Captioning online content and media: Just as we can take a large amount of information and distill it down to its essence, we can also do the reverse, and take a small amount of information, whether caption, blurb or metadata, and expand it into semantically and conceptually related words and phrases — making it more searchable, findable and referenceable.

Strengthen loyalty and brand by providing meaningful connections.

The key to building user loyalty, extending length of site visit and increasing ad click thru and conversation rates is simple — give your visitors exactly what they want. That means, first of all, you must make it very easy for them to extend the reason they came to you in the first place by quickly connecting them to related content. And second, as they navigate your site by clicking through content, each step of the way you need to provide them with highly relevant advertising so that if and when they want to consider purchasing complimentary goods and services, you're right there with an offer in hand. It all comes together to deliver a superior user experience. If you'd like to learn more, please contact us.